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Revenue Loss

As the Indian economy continues growing, the Indian middle class will also expand significantly. Compared to other nations, the 300 million strong Indian middle class allocates a higher percentage of its monthly expenditure on entertainment. Now the people from Pakistan, Bangladesh, Middle-East demanding and Consuming Indian Entertainment. The increasing consumerism of middle-class India is seen from the sharp growth in the sales for various products like automobiles, color television sets and mobile phones and the burgeoning increase in credit cards and personal loans. There is an increase in the direct consumer spends on entertainment and advertising revenues have also been on the rise.

Moreover, there are over 20 million Indians living abroad who are increasingly opting for India-oriented entertainment, as the availability of such content increases. Globally, a clutch of international films with Indian content, themes and performers are receiving wide visibility and acclaim

However even though the demand has increased, many fold the industries ( Film & Music) has not been monetized as same due to piracy.

Piracy in films occurs under the following Circumstances
Pirated CD’s
Illegally shown on Cable
P2P transfer
Availability on the NET

Music Piracy occurs due to following:
Availability of Pirated CD’s.
Copying of cassettes.
Internet and P2P download.
Playing of Music in Hotels & Restaurants.
Public Events